Pitch perfect – Team O digging deeper

The weeks keep going faster and faster. Team Obstetrics is learning more and more about breastfeeding. Today (Friday) Fritzi and I (Désirée) are at Uppsala University and listening to people working with breastfeeding in one way or another. So far we have heard more from amningshjälpen and about doulas – and kangaroulas – when the doula helps after the delivery, especially with breastfeeding.

“Amningsfredag” at Uppsala University

Earlier this week we have spent time the whole group working on and discussing the business plan – where Carina has taken the lead. We are going through our potential future and what type of support we are going to look more at.

We are also working on prototyping and learning more about the medical and technical part of our product. There is so much information out there and while reading one study another one shows up equally interesting. We are additionally planning for our MVP (minimal viable product) testing and taking the next steps in the lean startup. Iterative processes.

Pitch perfect.

We are also looking into pitches and learning how to do the perfect pitch. For next weeks STING test drive we are going to pitch our product for the first time. We need to be clear on what our need is and how important it is, how we solve it, what a fantastic team we have and the proof of traction.

We had a brainstorm about what our potential name should be- we now have an idea about it. But we will see.

Don’t forget! Clinical Innovation Fellowships 2017-2018 are open for applications! Highly recommended!

And oh yes! This is also what happened when we were working on one of our fake boobs – this is not what the inside of a normal boob looks like – pinkish fluid.

Don’t play too much with the boob.

Désirée, doctor, for team O


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